Kathleen F. McGrath was recently named director of marketing and business development for Shore Health System. In this role, she will continue developing Shore Health System’s physician referral network while assuming responsibility for the system’s marketing and business development initiatives.

McGrath’s professional career includes over 15 years of management and consulting in the medical field. Prior to joining Shore Health System in 2007 as manager of physician liaison and marketing services, she was a senior consultant with the Levin Group, Inc. in Owings Mills. As a business analyst and consultant to dental practices around the country, she developed marketing and strategic plans designed to improve efficiency, customer service and market share. As director of client services for SoftDent, LLC, a software developer for dental practices based in Hunt Valley, McGrath managed all aspects of software development, testing, training, implementation, quality control and customer service for each office client.

McGrath, who lives in Annapolis, earned a bachelors of science in business administration from the University of Baltimore and certification as a registered dental hygienist from Old Dominion University in Norfolk, Virginia.

Michael Silgen, Vice President of Planning and Marketing for Shore Health System, comments, “In the past year, Kathleen has played a key role in supporting Shore Health System’s marketing plans and in developing collaborative relationships with the physicians who refer their patients to Memorial Hospital, Dorchester General Hospital and our network of outpatient services across the Mid-Shore region. Her knowledge of medical office operations and a commitment to customer focused systems ensure that our marketing programs reach the people who can benefit from our comprehensive healthcare services.”