Silgen Appointed Vice President of Planning and Marketing for Shore Health System

Michael Silgen has been appointed vice president of planning and marketing for Shore Health System. As a member of the senior leadership team, he will work with the planning committee of the board of directors in defining and implementing the system’s strategic planning. Silgen will continue to oversee marketing of Shore Health System and growing its inpatient and outpatient volumes and market share.

A healthcare executive for over 30 years, Silgen is versed in the complexities of healthcare delivery systems, including commercial health insurance, Medicare, Medicaid, managed care, hospital administration and physician relations.

Silgen relocated to Easton in 2007 to join Shore Health System as director of marketing and physician relations. Prior to moving to the Eastern Shore, Silgen was director of strategic planning and business development for Centra Health, a three-hospital regional health system in Lynchburg, Virginia. Silgen also served as vice president of marketing and managed care for Rush-Riverside Healthcare in Illinois and vice president of marketing and public relations for Wuesthoff Health System in Florida. He also held executive positions with Blue Cross Blue Shield United of Wisconsin, MetLife Health Plan of Wisconsin and Prime Care Health Plan in Wisconsin.

Silgen earned an undergraduate degree in political science and a master of science in health care delivery systems from the University of Wisconsin, Milwaukee. He is a member of the Society for Healthcare Strategy and Market Development of the American Hospital Association. Locally, he is a member of the Talbot County Chamber of Commerce, the Blood Bank of Delmarva, the Centreville Rotary Club, the Easton Elks Club, and the YMCA of Talbot County. A 2007 graduate of Shore Leadership, Silgen is a member of that organization’s finance committee.

Joseph P. Ross, FACHE, president and CEO for Shore Health System, comments, “I am pleased to welcome Mike to the Shore Health System senior leadership team. His experience and unique perspective will be a great asset as we plan for the future and continue to expand the services we provide to the growing Mid-Shore community.”

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