Small Business Saturday®: Support Your Community Businesses

Saturday, November 24 is Small Business Saturday® – a day to celebrate and support small businesses and all they do for their communities. In its third year, the annual event, founded by American Express, encourages shopping at local, independent small businesses on the day after Black Friday. For many small business owners, it is the most important shopping day of the holiday season. For consumers, it is a way to capitalize on desires to help their communities.

American Express is making it easy for both small businesses and consumers to benefit from and to promote Small Business Saturday® by visiting Small business owners will find free tools such as customizable marketing materials, targeted online advertising tips, and advice from small business owners who participated in previous years.

Using the same web site, consumers can locate participating small businesses in their communities. American Express also is offering a $25 statement credit for card members. Enrollment opens on November 18 and certain terms and conditions apply, which can be found at the same web site.

So remember to shop local on Saturday, November 24 in support of Small Business Saturday® and your community small businesses. Visit to learn who in your community is participating and how you can help.