The Henker Group, a marketing and public relations agency based in Easton, Md., has announced that it will work with the Baltimore Metropolitan Council to promote the Teleworkbaltimore.com program. The Baltimore Metropolitan Council is a private nonprofit organization committed to identifying regional interests and developing collaborative strategies through plans and programs to improve the quality of life and economic vitality throughout the region. Teleworkbaltimore.com is a partnership between the Baltimore Metropolitan Council and the Maryland Department of Transportation with a goal of reducing traffic congestion and air pollution in Baltimore City and Anne Arundel, Baltimore, Carroll, Harford and Howard counties by helping employers realize the benefits of a formal telework program.

The Henker Group will provide Teleworkbaltimore.com with extensive communications and marketing consulting services to present a comprehensive marketing and public relations campaign to promote the program throughout Baltimore City and its five surrounding counties. The purpose will be to foster greater use and understanding of telework by employers in the region. Projects include enhancing the TeleworkBaltimore.com website, devising marketing strategies for the campaign, developing performance measures, placing stories about the program in targeted media and designing and placing advertisements.

“Formal telework programs can be so beneficial to businesses, and they improve air quality due to the reduced vehicle traffic. It is imperative we get the word out to businesses about Teleworkbaltimore.com’s multi-level positive impact in Baltimore City and Anne Arundel, Baltimore, Carroll, Harford and Howard counties through a professional and effective marketing campaign,” Russ Ulrich, Outreach Coordinator, Air Quality & Traffic Safety Programs said.

“We look forward to developing a creative marketing and communications strategy for the Baltimore Metropolitan Council to increase the awareness of Teleworkbaltimore.com. The group does great work for the region, and the Council’s staff is highly committed to the purpose of the program,” said The Henker Group President, Mary Ann Henker, who was recently accepted as a member to the Network of Entrepreneurial Women Worldwide.

To learn more about Teleworkbaltimore.com, visit www.teleworkbaltimore.com.

About The Henker Group
The Henker Group is a full-service integrated marketing communications (IMC) firm located in Easton on Maryland’s Eastern Shore. Founded in 2005, the agency specializes in marketing, PR and business development and serves local, national and international markets. The Henker Group excels in gaining exposure and attracting attention for products and services from all industries by planning, launching and managing effective and forward-thinking IMC campaigns. Staff have been interviewed and quoted by general and entertainment industry media and have successfully secured press for clients in leading media outlets in the U.S., Canada, Europe, Asia, and the South Pacific. The Henker Group is a four-time Stevie Award finalist for marketing and PR campaigns and is currently producing an IMAX theater film on leadership, for which fundraising efforts are underway. The agency also supports a number of community-based initiatives by offering their commitment and expertise to worthy non-profit organizations. The President, Mary Ann Henker, has received The Daily Record’s “Successful by 40 Award,” which recognized her professional success by the age of 40 and her commitment to community service. She also appeared as a “Women of Achievement” in the October/November 2011 issue of The Shore Life magazine and in 2010 was honored as the Business Woman of the Year by the Talbot County Chamber of Commerce. To learn more about The Henker Group, visit www.thehenkergroup.com.

The Henker Group was named a 2012 Finalist today in both the Marketing Campaign of the Year – Non-Profit Organization category and the Communications or PR Campaign of the Year – Community Relations category in the 10th Annual American Business Awards and will ultimately be a Gold, Silver, or Bronze Stevie Award winner.

The Henker Group was recognized for their work with the Talbot and Dorchester County Health Departments’ “Be the Parent on the Scene” social norms marketing campaign as well as the 2011 “Pearls of Promise” public relations initiative on behalf of Silver Linings of Easton and St. Michaels.

“I could not be more thrilled for The Henker Group and its clients,” comments The Henker Group’s President, Mary Ann Henker. “It has been a privilege to work with Silver Linings and Talbot and Dorchester County Health Departments and help them further their missions and impact on our community. We were also proud to partner with the creative talent of two other Talbot County businesses – Diving Dog Productions and Eclectic Graphics who both made significant contributions to the Be the Parent on the Scene campaign’s success. It is also a tremendous honor to have our work recognized at the national level alongside campaigns created by agencies that are ranked among the top five in the world and such companies as Time Warner. These are just two more examples of the professional talent that resides on Maryland’s Eastern Shore.”

The Henker Group is now a four-time Stevie Award Finalist, with one nomination each in 2010 and 2011.

The American Business Awards are presented by The Stevie Awards, which is the world’s premier business award competition. More than 3,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. Finalists were chosen by more than 140 business professionals nationwide during preliminary judging in April and May. More than 150 members of 10 specialized judging committees will determine Stevie Award placements from among the Finalists during final judging, to take place May 14 – 25. Details about The American Business Awards and the list of Finalists in all categories are available at www.stevieawards.com/aba. The award presentation will be on June 18, 2012 in New York City.

About The Henker Group
The Henker Group is a full-service integrated marketing communications (IMC) firm located in Easton on Maryland’s Eastern Shore. Founded in 2005, the agency specializes in marketing, PR and business development and serves local, national and international markets. The Henker Group excels in gaining exposure and attracting attention for products and services from all industries by planning, launching and managing effective and forward-thinking IMC campaigns. Staff have been interviewed and quoted by general and entertainment industry media and have successfully secured press for clients in leading media outlets in the U.S., Canada, Europe, Asia, and the South Pacific. The Henker Group is a four-time Stevie Award finalist for marketing and PR campaigns and is currently producing an IMAX theater film on leadership, for which fundraising efforts are underway. The agency also supports a number of community-based initiatives by offering their commitment and expertise to worthy non-profit organizations. The President, Mary Ann Henker, has received The Daily Record’s “Successful by 40 Award,” which recognized her professional success by the age of 40 and her commitment to community service. She also appeared as a “Women of Achievement” in the October/November 2011 issue of The Shore Life magazine and in 2010 was honored as the Business Woman of the Year by the Talbot County Chamber of Commerce. To learn more about The Henker Group visit www.thehenkergroup.com.