The Frederick Douglass Honor Society/YMCA of Talbot County 10-Miler recently named Mary Ann Henker, president of The Henker Group, as the marketing and PR chair for the road race and post-race celebration. Tim Young, owner and creative director of Eclectic Graphics, will further support the marketing efforts with graphic design expertise and Joel Shilliday, CEO of Diving Dog Productions will oversee all development of the event’s web site at www.frederickdouglassymca10miler.com.
Henker comments, “In addition to supporting the mission of the YMCA, the race is important on so many levels as it relates to Frederick Douglass’ life. The 10-mile route will retrace a portion of Douglass’ path from St. Michaels to his confinement in the Talbot County courthouse jail. His imprisonment at the jail set the stage for a sequence of events that provided him the opportunity to escape and set forth on his journey to support pivotal change in this country. I was honored to be asked to be a part of this planning group. With the support of Tim’s award-winning graphic designs and Joel’s web development expertise we aim to market this event and attract racers throughout the mid-Atlantic region.”
Megan Cook, councilwoman for the Town of Easton and chair of the entire race committee says, “Residents in the area have been wonderful in supporting the purpose of the race – 50% of the money raised will go to support the YMCA of Talbot County’s capital campaign and the other 50% will be used by the Frederick Douglass Honor Society for a bronze memorial of Frederick Douglass on the Talbot County Courthouse lawn – but we will use Mary Ann, Tim, and Joel’s respective expertise to build the momentum needed to promote the race past our immediate community as the purpose of this event should be recognized throughout the entire region.”
Henker has 18 years experience in organizational management, business development and international business to include completing business and contract negotiations both in and with individuals of 22 countries. Her management and business style is that of aggressive marketing, detailed planning and strict fiscal management that results in a consistent increase per year in sales, membership numbers and other revenue generators for her clients. From a marketing standpoint, Henker excels in gaining exposure and attracting attention for the underfunded effort, product or service. Prior to establishing The Henker Group in 2004 she was the executive director of the Giant Screen Theater Association, the worldwide association for IMAX theaters.
Young established Eclectic Graphics in 2004 and has over 25 years of creative experience. He’s been designing Talbot County Tourism’s advertising for many years, has created corporate identity packages for The Chesapeake Chamber Music Festival, The St. Michaels Harbour Inn and his designs for the Talbot International Food & Wine festival won a Maryland Tourism award. He has art directed magazines, toy and product designs, and worked with national clients such as The Muppets, Universal Studios, Disney, Popular Science, Golf Digest, National Lampoon and many others. Young is also the Author/Illustrator of the pop-up book I’m Looking for a Monster!, published by Random House in 2008 and the creator of the iPhone Application Creatures & Characters Mix-Em-Ups.
Shilliday has been creating educational multimedia and developing web sites since establishing his online communications firm Diving Dog Productions Inc. (DDP) in 1996. DDP has built well-over 400 web sites for both large and small businesses, including many Eastern Shore organizations. Additionally, he is an officer with the Shark Research Institute and paints endangered and protected species. Further, Shilliday was a participating artist in the 2009 Arts in Easton that is a public banner art program sponsored by Easton Main Street in Easton, MD.