For most artists, marketing is the last thing on their mind, but the first thing they need to know in order to make contacts and sell their work. In a two-day workshop led by Robert Koenke, students will learn about pricing, advertising, public relations and direct mail campaigns. Strategies and specific methods will be presented to augment their effectiveness in the plan. Sales and closing sales techniques will be addressed and extensive handouts are provided on publishing artwork, galleries, legal issues and customer relationships. Emerging and accomplished artists will benefit from Koenke’s years of experience in the art and publishing world.
The workshop is on January 12 and 19, from 9 a.m. to 12 p.m. Registered students will receive a survey to complete before January 5. These will be reviewed by the instructor in order to tailor the class toward individual and group needs. The deadline for registration is January 5. Fees for this class are $125 ($105 for Queen Anne’s County Arts Council members).
Koenke is the previous publisher and editor of Wildlife Art Magazine. He has taught over 3500 students worldwide at notable institutions such as the Teton School of Art, the Beartooth School of Art and Susan K. Blank Foundation workshops. He has published over 24,000 pages of art, co-published four books and produced several videos on art appreciation, marketing and museums.
The Center for the Arts classes are designed to renew existing artistic interests, and to develop new skills. Registration materials are available at 206 South Commerce St. in Centreville, MD Tuesday through Friday from 9am to 5pm and Saturday from 10am to 2pm, or by calling 410.758.2520, online, www.arts4u.info, or request via email at firstname.lastname@example.org. The Centre receives support through a grant from the Maryland State Arts Council.
The Queen Anne’s County Arts Council is a non-profit organization committed to promoting,
expanding and sustaining the arts.